A Prayer Fpr My Daughter

A Prayer For My Daughter A Prayer for My Daughter is a sonnet composed by William Butler Yeats in 1919. This sonnet is an ask like sonnet. Also, it by and large educates concerning the writer's thoughts regarding his girl who is dozing simultaneously while the sonnet is being told. All through the sonnet the Yeats mirrors that how he needs his little girl's future ought to be.This exposition will break down the sonnet under three caption: 1-What does this sonnet mean†, 2-The graceful gadgets, symbolism, rhyming, interesting expressions, utilized in the sonnet and state of mind, word usage, language, and the structure of the sonnet, 3-A paper in a women's activist perspective named â€Å"What does the writer need his girl to become†Ã¢â‚¬  . The artist is watching his baby little girl rest. In the main verse he begins with portraying the setting of the sonnet. It is turbulent outside, there is a sort of dull and miserable climate and he petitions God for her.And he says t hat he has anguish in his brain and we will comprehend that what agony is that in his psyche. In the second verse the writer depicts the things while he was appealing to God for his little girl. He strolls for an hour and notification the â€Å"sea-wind shout upon the tower†, â€Å"under the curves of the bridge†, â€Å"in the elms over the overflowed stream. † They likely speak to the longing for the people and they are unequivocal. They are about the current things and they square individuals from contemplating the future events.The last four lines of the subsequent verse plainly clarify this thought: â€Å"Imagining in energized dream That the future years had come, Dancing to an excited drum, Out of the deadly honesty of the ocean. † In the third refrain he appeals to God for her excellence, however not all that much. He thinks about the excellence as a definitive component for picking the ideal individual to wed. He underlines that an excessive amoun t of excellence may cause her free the â€Å"natural kindness† subsequently that may keep her from finding the â€Å"heart-uncovering intimacy† and a genuine friend.Related with the third refrain, the fourth verse alludes to Helen herself, who â€Å"being picked discovered life level and dull,† and furthermore to Aphrodite, the goddess of adoration, who picked her companion the disabled person, Hephaestus. Helen â€Å"had much difficulty from a fool†, the moron is Menelaus, the spouse of Helen, whom she abandoned for Paris. Though Aphrodite experienced â€Å"being fatherless†, subsequently without a dad to control her, Yeats expects to be a managing father to his young little girl. The fifth verse depicts the quality that Yeats came to see as at the very heart of socialized life: courtesy.By civility he comprehends a methods for being on the planet that would ensure the best of human respect, workmanship and feeling. Also, in his petition for his l ittle girl he wishes that she will figure out how to get by with beauty and respect in a world turned terrible. He clarifies that numerous men have miserably cherished wonderful ladies, and they felt that the ladies adored them too yet they didn't. In the 6th refrain he trusts that his little girl will be a â€Å"flourishing covered up tree†, which isn't rebel however kind and glad, yet contains her satisfaction inside a specific place.And moreover he needs his little girl to be not factious and forceful, or maybe very and secure, â€Å"rooted in one dear unending spot. † When joined with the past line, the last line obviously characterizes his expectation fro little girl to live in a triumphant life â€Å"like a green shrub. † And the linnet likewise speaks to that he needs her musings to be a guide for a decent life for her and her life to be in a decent destiny. In the seventh verse he tells about himself a smidgen, and we can presume that he likewise experie nced love and magnificence, yet he additionally accentuate that scorn is drying and destructive.Thus he affirms that disdain is the most exceedingly awful reaction one can have on the planet. He trusts that his little girl won't have such solid assessments which are the types of scorn. At that point he suggests that â€Å"an scholarly hatred† is the most exceedingly awful of abhorrences. In this verse he utilizes a picture â€Å"Plenty's horn. † It represents the wellspring of the rich endowments that will be offered, served to his little girl. This piece of the sonnet likewise denounces â€Å"the loveliest woman†, Maud Gonne, as a result of not utilizing appropriately the blessings given to her and he trusts that her little girl will utilize them well and wisely.Ninth verse serves the thoughts of Yeats about contempt and recouping of the world. He underpins that a lady can mend herself by escaping from disdain and furthermore the world can be refined by maintai ning a strategic distance from scorn and redirections. In this manner we can recuperate the honesty and we can â€Å"be upbeat still. † In the end verse he trusts her little girl to be hitched in function, of which source is the â€Å"horn† once more. He utilizes the service to represent the wealth of the horn and the influence of the â€Å"laurel tree. † POETIC DEVICESOnomatopoeia (the utilization of words that sound like what they are portraying) †yelling, shout, shower, stifle, glower, wail Repetition (saying something very similar ordinarily) †in the ninth refrain: self-pacifying, self-charming, and self-alarming Alliteration (the utilization of a few words together that start with a similar sound or letter so as to make an enhancement) †crying, and half stowed away, support hood and coverlid, extraordinary agony, ocean wind shout, being made wonderful, similar to the linnet, live like, linnet from the leaf, scorn driven henceforth, recoups ra dical, cries burst, husband bring, discover a companion Assonance (closeness in the vowel hints of words that are near one another in a sonnet)- strolled and implored, youthful hour, such-overmuch, inconvenience fool, with-meat, yet-that-played, excellence exceptionally, poor-meandered, adored idea darling, covered up tree, dried-late, linnet-leaf, should-frown, quarter-bowl, contempt products, spreading shrub tree. Interesting expressions Metaphor-Ceremony is utilized for the Plenty's horn, custom is utilized for the spreading shrub tree, linnet is utilized for acceptable confidence, and tree is utilized for having a successful life Personification-Sea-wind shout individual, years†¦ moving person, furious drum-person, irate breeze person, Simile-â€Å"all her musings may like the linnet be†, â€Å"may she live like some green laurel† Juxtaposition-â€Å"murderous innocence† Imagery-The â€Å"storm† is speaking to the perilous outside powers, might b e the future that she will experience with soon.The â€Å"cradle† is speaking to his girl's infancy. The ocean is the wellspring of the breeze and legitimately is the wellspring of â€Å"future years† also. The â€Å"murderous innocence† is ascribed to the ocean and speaks to writer's little girl and the outside world which sits tight for her. He utilizes the symbolism â€Å"dried† for his brain to clarify how the ill-conceived notions are established in his psyche. And furthermore he utilizes the â€Å"horn† as service and the â€Å"tree† as custom. LANGUAGE, DICTION, MOOD, STRUCTURE The language utilized in the sonnet resembles the language utilized in addresses and furthermore petition. The word â€Å"may† provides for the sonnet a supplicate like state of mind. The storyteller is simply the artist's, and he tells the sonnet very personal.He utilizes â€Å"I†, â€Å"she†, â€Å"my daughter† to cause it to custo mize. The temperaments of the verses are unique in relation to the others. Be that as it may, the principal verse has a terrifying environment. In the second refrain he is on edge about what will future bring to her, the third one has a similar state of mind yet in here he is cautious. In the following one he utilizes traditional folklore to communicate his fixations. The fifth one is somewhat increasingly certain and confident. The 6th one is increasingly careful and has a negative state of mind. The seventh is mindful, solid and sort of remorseful. What's more, the last three verses are written feeling upbeat and have confidence. The structure of the sonnet isn't perplexing to analyze.It has 10 verses and eight lines each. It was written in measured rhyming. The rhyme conspire is aabbcddc, and the cadence is customary. WHAT DOES THE POET WANT HIS DAUGHTER TO BECOME The sonnet is about William Butler Yeats thoughts, and his tension about his child girl's future and life. He needs h is little girl to turn into a lady who is righteous, shrewd. He utilizes the picture of his little girl mostly to speak to his optimal lady. A large portion of the pictures that he utilizes are portions of the perfect lady he has in his psyche or its contrary energies. He bolsters that a lady ought to be â€Å"a prospering covered up tree†, who isn't notable however wonderful. She shouldn't be anything besides â€Å"merry. † Innocence† is delightful in ladies, that is the reason if his little girl keeps her guiltlessness inside and don't manhandle it, she won't be influenced by the â€Å"wind. † He feels that a lot of magnificence mutilates ladies, and makes them obliterate the endowments that are given by â€Å"Horn of Plenty† along these lines he needs his little girl to utilize the blessings carefully and appropriately. Also, he needs his little girl to get familiar with the way that â€Å"hearts are earned†, and the men, who are deluded b y just magnificence, will see their misstep later. He needs her little girl not to have solid conclusions like contempt, since he believes that disdain is the most noticeably terrible thing on the planet. He trusts she will wed, and her home will be loaded with customs.

Communication and Visual Literacy Essay

Brian Kennedy’s address on visual proficiency was fascinating. I’ve never truly contemplated visual education that way. You truly don’t acknowledge how you would see things on the planet on the off chance that you couldn’t see anything. He says that we master everything visual first. At that point the others things come after that. The more I consider it, the more I accept what he is stating. In our book the meaning of visual proficiency is the capable creation and utilization of visual messages (Ryan, 2012). Which is an obscure genuinely dubious definition contrasted with what Kennedy said. Kennedy truly jumps profound into the subject and drives home the significance of visual proficiency. He has you close your eyes and afterward he requests that you name off certain things that are in the room. I genuinely couldn’t recall any of these things. It just demonstrates how significant it is for us to see things. At the point when we see things we create suppositions about them, attempt to decipher them, and we add content to them. So visual proficiency can go far for us. Visual proficiency is certainly an all inclusive language. Kennedy discusses this a smidgen in his talk. There are a wide range of various things we do outwardly that interpret in any culture. Kennedy’s model was a straightforward wink. At the point when we see somebody wink we decipher what it implies. It could mean various things however too. Hand signals and numbers don’t truly change either. I was simply in the Dominican Republic and a great deal of local people didn’t communicate in English. I needed to depend on utilizing hand signs to get things I needed or speak with them. More often than not it attempted to. It was simpler for me to speak with them outwardly and fundamentally the main meansâ of correspondence I had. So I concur when somebody says visual proficiency is an all inclusive language. I figure visual proficiency can affect correspondence and worldwide comprehension. I gave a model in my past section of how visual proficiency impacts correspondence. That model works here truly well as well. It impacts correspondence since we see things first and afterward we decipher the content, for example, non-verbal communication or hand signals. They can change how you decipher what somebody is stating. It assists with a worldwide comprehension in light of the fact that visual education is general. I expressed before that I however visual proficiency was an all inclusive language. At the point when you can’t speak with some verbally you generally go to visual things like hand signals. I think this gives us an approach to convey when we can express through words. Visual proficiency is essential to us as a nation and all through the world. References Ryan, W. (2012). Visual education: figuring out how to see. San Diego, CA: Bridgepoint Education, Inc. TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://tedxtalks. ted. com/video/TEDxDartmouth-Brian-Kennedy-Vis;search%3Abrian%20kennedy).

Everything You Need to Know about Podcast Advertising

Everything You Need to Know about Podcast Advertising Podcasts are becoming increasingly popular as an advertising vehicle. Listener numbers are increasing and successful podcasts have caught the attention of marketers. So, what can this medium offer to businesses? © Shutterstock.com | Africa StudioIn this guide, you’ll learn about the benefits of podcast advertising. We’ll discuss how podcast advertising works, including the industry standards in terms of ad placement, length and pricing. Furthermore, we’ll give you tips on how to find podcasts as an advertiser, and well explain how you can acquire advertising if you are producing a podcast. Finally, we’ll give you tips on what makes a great podcast ad to ensure your advertising success.WHY SHOULD BUSINESSES CARE ABOUT PODCAST ADVERTISING?To understand podcast advertising, you need to understand what podcasts are.   The Oxford Dictionary defines a podcast as:“A digital audio file made available on the Internet for downloading to a computer or a mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.”The digital advertising industry has become an increasingly diverse and competitive place. Today’s businesses can’t r ely purely on traditional advertising methods, but must pay attention to new channels. Podcast advertising is definitely among the best digital advertising alternatives and could prove to be a useful tool for many businesses.First, the industry provides businesses the opportunity to reach a fast-growing audience. According to data, the proportion of Americans listening to a podcast almost doubled from 2008 to 2015. In 2008, around 9% of Americans tuned in to listen to podcasts, but by 2015, the audience number had grown to 17% and the trend is clearly an upward trend.Successful podcast shows can also attract impressive listener numbers. In 2014, a podcast about a reinvestigation of a murder case called Serial became the fastest podcast to reach 5 million downloads on iTunes. Edison Research also found the average podcast listener listens to about six podcast shows a week, so the audience isn’t just interested in a single show. In fact, Americans listen to around 21.1 million hours of podcasts every day.In terms of business opportunities, the research also found podcast audiences to be affluent, with the average household income reaching $75,000 or more in 2015. This could be great news for advertisers, as listeners might have higher willingness to spend money on interesting products. Furthermore, podcast users are active on social media, which could be used as a marketing advantage.Second, podcast audiences tend to be dedicated and find the show’s hosts trustworthy and relatable. Unlike radio listeners, who often skip ads by changing the channel, podcast listeners tend to listen through ads. The secret often lies in the way podcast ads (the good ones!) relate directly to the content of the show and therefore, add another dimension for the listener. Podcast advertising is often more about the host’s endorsement of the product rather than being a filler for the show.According to Midroll, the digital media company, 63% of their podcast listeners have purcha sed a product, which was advertised on a podcast. Furthermore, around 71% of the listeners visited the advertiser’s website. This is encouraging news for businesses planning to venture into the world of podcasting, especially as the banner blindness phenomenon means Internet users are tuning out of traditional website banners.Furthermore, businesses shouldn’t only be interested in podcast advertising as the advertiser. An entrepreneur or a business could potentially benefit from hosting their own podcast, with ads adding additional revenue to your podcasting venture. By improving your podcast, you can obtain more listeners and attract advertisers, which all will lead to an increased revenue stream.Overall, the podcast advertising industry is growing rapidly. According to eMarketer’s data, the US podcast advertising spending (advertising and sponsorship) stood at $165 million in 2007. By 2012, predicted growth was thought to stand at $435 million. The opportunities in the secto r are rapidly increasing and early adopters can expect to benefit from the continued growth of the medium.HOW PODCAST ADVERTISING WORKS?Podcasts are another digital medium for sharing information, news and ideas in a more social media type of environment. The content of today’s podcasts ranges from film and music to business and education. Anyone can create a podcast â€" you simply need a computer and audio content â€" which means businesses are sure to find a podcast show related to their product or service.The premise of podcast advertising is similar to any other advertising on websites or even radio. A business will create an ad, which the podcast host plays during the recording.Before we look at the industry standards for podcast advertising in terms of length and the number of ads, it’s important to understand who has the power of choosing the ads. In fact, podcast hosts shouldn’t simply accept any ad offers nor should businesses target podcast hosts randomly. Instead, p odcast ads should be directly related to the content or at least offer something to the particular listener group. Therefore, the power to choose which ads are suitable often lies in the hands of the host. If you are approaching a podcast host as a business, this is vital information to understand. Furthermore, as a host, you shouldn’t accept offers purely for the sake of added revenue.Let’s now turn our attention to the industry standards of podcast ads and how to find podcast shows as a business or to acquire ads as a podcast.What’s the proper length of podcast ads?When it comes to industry standards, podcast ads tend to be relatively short. The ad structure typically involves two separate ad slots. These are:Pre-roll, which is a short 15-second ad slot played at the start of the podcast.Mid-roll, which is a longer 60-second ad often played at the middle of the podcast.You can also have a sponsored ad right at the end of the show, although these are rare. During the outro th e host might ask the audience to call the business or visit their website. But outro-rolls tend to be less popular because audiences can easily tune out of the show as soon as they understand the podcast’s unique content has ended.The ad slots can be either produced ads by the business or the host can read out the content of the ad. This can vary from podcast to podcast and you’ll need to think which option better suits the podcast and the business message.Aside from the above, the advertising can also be a sponsored message by the host. This would mean the host talks about his or her own experience with your business or a moment where the host shares a story relating to the product.How many ads should a podcast have?Considering the benefits of podcast advertising and the relatively short length of them, you might be surprised to find the industry standard for the number of ads falls around 2-4 per podcast episode. This might seem like a minuscule number, but it’s due to the n ature of podcast advertising.Podcast ads should be enhancing the content of the podcast and be of a tangible interest to the listener. Therefore, finding the ads that fall into this category might be difficult. Whilst there might be a number of suitable businesses interested, they often offer similar products and services. It’s unlikely businesses want to advertise in a podcast together with five of their direct competitors.Furthermore, podcast are typically compact shows designed for listening during the way to work or while doing household chores. If you start adding ten 60-second ads to a podcast, the length will naturally increase. If you start cutting from the content in order to do so, the listeners might feel like the show isn’t worth listening to anymore. The show might seem boring with minutes worth of ads and listeners will simply move on to another podcast.By including over five ads to a podcast, the show runs a real risk of alienating its listeners. Listeners can sta rt losing trust to the host and the advertised product. If the ad number keeps increasing, listeners can easily feel like the host is adding the ads simply to make money, not to mention interesting and beneficial products.The pricing model for podcast adsThere are generally three different routes to pricing podcast ads and sponsorships. These include:Cost per mille (CPM)  â€" Under this model, the price is determined per thousand listens. For every thousand podcasts listened, the advertiser will pay a certain amount.Cost per acquisition (CPA) â€" This model defines the price as the cost to acquire a single customer. Therefore, each time the podcast directs a customer to the business, the business pays a pre-determined fee to the host.Freely negotiated price â€" This model is simply a negotiated price between the podcast host and the business. The model typically sees the podcast host suggesting a price, with the business either accepting or rejecting it.There are pros and cons to ea ch of the above models. The CPM model tends to be the industry favourite. But if you are targeting a podcast, which neatly fits a specific product you sell, then CPA can also be beneficial due to a higher sales conversion rate. Finally, if you are discussing with a new podcast, then you should consider negotiating the terms.In order to determine the right CPM and CPA rates, you should pay attention to the current podcast listener numbers. For example, examine the last two months of the podcast’s listens and see the average minimum listeners you can attract. This number provides you a good indication of the CPM. According to New York Magazine’s research, the typical CMP for podcasts stood between $20 and $45 in 2014.Below is a video for determining the CPA. Whilst the video mainly talks about online links and clicks, the same formula can be beneficial for determining your CPA for podcast advertising. Finally, it’s normal to renegotiate the prices regularly. This is important, a s the listenership of the podcast can change radically within a few weeks. Determining the time for price renegotiations beforehand is especially important in the case of a new podcast.How to find a podcast for your ad or acquire ads?Finally, it’s time to explore the different ways to finding or acquiring podcast ads.Step 1: Finding a podcastIf you are a business considering podcast advertising, finding the right show is crucial for marketing success. The following section deals with what makes an auspicious podcast ad, but it’s important to focus on matching your business with a good podcast. You want your business to add tangible content and benefits to the podcast and its listeners.Therefore, define the kind of podcast you want to attract before you start looking. For example, if you sell gardening products, you should target different horticulture and environmental shows.The best places to start looking are the different podcast directories. The most popular ones include:iTu nesPodnovaPodBeanBrowse these directories and the categories relating to your business product and service. Once you find interesting matches, listen to the podcast to get a better feel of the show. You should also pay attention to the ranking of the show and find out whether it’s active on social media. This can reveal the show’s appeal and listener numbers. If it feels like a good match, contact the host directly and ask whether they are interested in a partnership deal.An additional quirky way of finding podcasts could be through your own customers. Use social media to ask for podcast recommendations and to attract potential hosts to your business.Step 2: Finding an advertiserIf you are hosting a podcast show, you could also take the lead and contact suitable businesses to offer advertising slots. In order to do so, you should first pay attention to building a solid audience. Don’t rush in to find advertisers, as businesses are unlikely to be interested if you can’t prese nt attractive listenership numbers. Since the industry is becoming a key interest for businesses, by building a popular podcast, you are likely to automatically start attracting offers from businesses.There are specific podcast advertising networks you should consider checking out. Sites such as Midroll and RadioTail can connect your show with suitable advertisers.Additionally, you can also contact businesses yourself. Define the type of businesses your listeners would find beneficial and interesting, and start searching candidates on business directories.WHAT MAKES A GOOD PODCAST AD?Podcast advertising offers tremendous opportunities for businesses. However, like with any advertising medium, the quality of the ad plays a key role for success. In fact, the difference between a good and a bad podcast ad can mean the difference between a successful show and a disaster. Because listeners make a decision to download and listen to a podcast, bad advertising in the podcast can turn off li steners and sink the whole show.If you want to create a successful podcast ad, you must focus on three key points: a short and sweet message, a creative and changing ad, and a proper understanding of the audience.A short and sweet messageAs previously stated, podcast ads tend to vary between 15 to 60 seconds. This might seem like a short amount of time, but a longer ad and listeners start nodding off. If you increase the length of the ad above this limit, listeners may press the fast-forward button and therefore miss the whole ad.Furthermore, do you need more than 60 seconds to pitch your product? Remember the essence of the elevator pitch used with investors and apply the same rules to your podcast ad. You shouldn’t need an hour to attract a customer to your product. By keeping it brief, you can guarantee more people listen to it and that you focus on the reasons the listener should buy the product.A creative and changing adWhile podcast listeners are used to listening to short a ds during the show, the message they hear shouldn’t remain the same each time. If the ad is always the same, after a few podcasts listeners are unlikely going to feel positively about your business or the podcast.Consider the ad as an opportunity to highlight the various benefits of your product or service. Although you should be able to sell your product in 60 seconds or less, that amount of time is unlikely going to be enough to list all the reasons for buying the product.For example, if you sell a beauty product, you could highlight the uses in different situations. Perhaps it’s the perfect item to take with you when travelling or it’s a lifesaver when you are late for work. You could even have different customers talking about the product for each ad.Finally, don’t forget to modify the ad according to different seasons or holidays. You can add variety to your advertisement by including Christmas-elements during December or by creating a special ad for the Valentine’s D ay.Understand the audienceFinally, its crucial to understand the audience. The ad must always fit to the actual podcast and be of interest to the audience listening to it.First, ensure the product or service being advertised relates to the content of the podcast. Second, you need to focus on moulding the ad around the typical listener, in terms of language. This is all down to the typical podcast audience, which is often a tightly defined group of people with specific interests and knowledge.For example, if you are advertising your camera products on a photography-related podcast, the audience will be aware of industry jargon. You therefore don’t want to sell your products as you would with a complete beginner. Remember, these listeners are listening to the podcast because they already share passion for photography and are probably well aware of different features good cameras have.THE BOTTOM LINEPodcast advertising is definitely a beneficial tool for businesses, whether you host your own podcast or are looking for new advertising channels. The industry is on the rise and you can reach a dedicated and passionate audience through this medium.Make sure to understand the industry standards and negotiate a deal, which is beneficial to your business, whether you are a podcast host or the advertiser. Overall, the key to a successful podcast advertising campaign lies in finding the right partnerships and creating ads, which put the listener to the forefront. Always find a podcast or an advertiser, which is a perfect match for the content and adds real value to the listener and the potential customer.

Rhetorical Analysis Of Beijing Declaration Of Indigenous...

English 131 W October 7, 2017 Assignment 2:Rhetorical Analysis From August 30 to September 16, 1995, the global highlightwas China, where thousands of women gathered to attend two significant events: The 1995 NGO Forum on Women and the U.N. Fourth World Conference on Women.Approximately 31,000 women from more than 200 countries attended the nongovernmental organization forum, compelled by the need to join the fast-growing, worldwide network of women who were determined to achieve equality, development, and peace. In the NGO Forum, UN fourth World conference on women in Huairou, Beijing, PROC, the primitive women present had come together to draft a declaration to claim their own rights, so called â€Å"Beijing Declaration of Indigenous†¦show more content†¦Moreover, in the later part of the declaration, when they do their proposals and demands, for multiple times, they mention their target audience. One of their most important readers, the â€Å"government†, is mentioned many times in the article. Like when they sayâ€Å"We de mand that the international community and governments recognize and respect our rights to our territories† (Beijing Declaration of Indigenous Women, 22), and when they declare â€Å"We urge the governments who are opening up out territories to foreign investors especially to mining corporations, to respect these rights.† (Beijing Declaration of Indigenous Women, 23), they always emphasize the word â€Å"government†, which accurately locks their audience with the group related to official departments, say government, international organizations, the United Nations, and so on. They to some extent ignore the public, the teenagers, the elders, the people outside the indigenous group and have mere interest in acknowledging this issue solely to the government. They are not intending to persuade everybody, only calling the government to take actions to satisfy indigenous peoples’ demands. Secondly, because of the special audience they have, their language style i s also distinctive. The tone of the article is official and serious due to the situation of being present in a worldwide famous conference in Beijing. The style is best defined by their special rhetorical dictions,Show MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by MichaelRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organization

Karl Popper And The Scientific Method - 1372 Words

Karl Popper is commonly regarded as one of the greatest philosophers of science in the 20th Century. He is well known for his rejection of the inductivist viewpoint of the scientific method, in which one uses observation to propose a law to generalize an observed pattern, and later confirm that law through more observation. Popper states that â€Å"induction cannot be logically justified† (Popper 14). Inductivism relies on the process of inductive reasoning which is a logical process in which multiple premises, all thought to be true and found to be true most of the time, are combined to obtain a conclusion and in many cases formulate a law or theory. Popper rejected the inductivist viewpoint in favor of a theory called empirical falsification which holds that a theory can never be proven, but it can be falsified, and therefore it can and needs to be scrutinized through experimentation. 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They are also more open and willing to embrace change because they seek to change the status quo which is traditional science. Both scientists agree that the traditional method of science is too broad and ignores many different variables tha t could change the outcome of the results. They also concur on the idea thatRead MoreKarl Popper and Thomas Kuhn 21472 Words   |  6 PagesPopper and Kuhn: Two Views of Science In this essay I attempt to answer the following two questions: What is Karl Poppers view of science? Do I feel that Thomas Kuhn makes important points against it? The two articles that I make reference to are Science: Conjectures and Refutations by Karl Popper and Logic of Discovery or Psychology of Research? by Thomas Kuhn. Both articles appear in the textbook to this class. In the article, Science: Conjectures and Refutations, Karl Popper attemptsRead More Does science consist in the progressive development of objective truth? Contrast the views of Kuhn with one other writer on this topic.1416 Words   |  6 Pagesnormal (that is non revolutionary) periods in a science, there is a consensus across the relevant scientific community about the theoretical and methodological rules to be followed. (Marshall 1998). Paradigms tend to shift over time as new scientific discoveries are made, and anomalies or observations that conflict with the current paradigm begin to accumulate. Eventually this leads to a scientific revolution. There is a shift from one paradigm to another and a new period of normal science beginsRead MoreThe Logic Of Scientific Discovery2172 Words   |  9 Pagesthe Scientific Method at the University of London, Karl Popper translated his own original version of The Logic of Scientific Discovery, which was originally called Logik der Forsc hung, to English (Stuermann). One statement that he makes, even before the actual text begins, is how hard answering questions and ideas in philosophy are is compared to other fields, such as the physical sciences. Compared to a physicist, for example, that is trying to prove a point by solving an equation,, Popper believes

Why Online Shopping Is Making a Trend Free Essays

It seems everyone loves online deals, online discounts, online coupons and more! Millions of people are patiently browsing the web in search for the best online deals of the day and the best online discount websites. A realization settled in me then that in tough economic times, people become wiser. That somehow propelled consumers to browse for the best deals on the web. We will write a custom essay sample on Why Online Shopping Is Making a Trend? or any similar topic only for you Order Now Life is now highly digitalized! Thus, online shopping and online coupon are now very popular and certainly a trend for years to come. Moms, budget enthusiasts, frugal people or shall I say wise consumers just can’t resist the convenience online coupons and online deals can offer. You can’t blame shoppers to find the best deals and eye-popping discount prices to maximize savings by going through the best online deal websites. Take ShopAtHome for instance, it provides online shoppers the best deals, best products with the best price with just a few clicks. The most amazing part of it, is its cash back program where you can get as much as 50 percent of the price credited to your account which enable you to buy more needed items. Now who wouldn’t love deep discounts made possible by ShopAtHome and other online discount websites? Through them you can freely access catalogs, do comparison shopping, cash-back, exclusive daily deals from online retailers. Plus free shipping is recently a trend too. Coupons decline for almost a couple of decades and has just come back on track in 2009 which also mark the first year of coupon boom. Sometimes, things happen for a reason. The significant shift of the consumers shopping trend is undoubtedly caused by the the current economic status. People now opt to use the internet to find the hottest deals, online discounts, online coupons which also provide shoppers the best place to buy, how they buy and take advantage of promotions. How to cite Why Online Shopping Is Making a Trend?, Essay examples

Kate Chopins the Awakening free essay sample

The Awakening, Edna Pontellier is caught by the contradictions between the way others see her and the way she sees herself. The novella is a story narrating her awakening and discovery of self. â€Å"In short, Mrs. Pontellier was beginning to realize her position in the universe as a human being, and to recognize her relations as an individual to the world within and about her. †¦ How few of us ever emerge from the beginning! † The narrator is remarking at Edna’s boldness and uniqueness as an independent woman on a quest for self-discovery. And the narrator also points out â€Å"How many souls perish in [the beginnings] tumult! † which serves to predict the chaos that comes about as Edna’s awareness grows – and can also be read as a remark foreshadowing her death. The female role that involves bearing children and being a â€Å"perfect† wife is also an important aspect of the society represented in The Awakening. We will write a custom essay sample on Kate Chopins the Awakening or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While this lifestyle suits someone like Adele Ratignolle, Edna finds it unbearable and oppressive. She loves Robert and he inspires her, but her awakening at Grand Isle was complex She does not simply find a new love interest, she finds a new way of appreciating and living life. Robert is more of an excuse and an occupation rather than a full explanation for her transformation. Even though Ednas awakening means she suffers from the resulting self-awareness, the year of joy and understanding that accompanies this suffering is worth more to her than a lifetime of the semi-conscious submission that defined her former existence. The years that are gone seem like dreams—if one might go on sleeping and dreaming—but to wake up and find—oh! well! Perhaps it is better to wake up after all, even to suffer, rather than to remain a dupe to illusions all ones life. † According to Edna, to live with self-awareness offers an existence far richer than a life lived according to the restricting â€Å"illusions† that are imposed by the expectations of others.

Frank Lloyd Wright Essays - Frank Lloyd Wright, Taliesin

Frank Lloyd Wright Essays - Frank Lloyd Wright, Taliesin Frank Lloyd Wright Frank Lloyd Wright was born as Frank Lincoln Wright on June 8, 1867. He was born in Richland Center, which is in southern Wisconsin. His father, William Carey Wright, was a musician and a preacher. His mother, Anna Lloyd-Jones was a teacher. It is said that his mother placed pictures of great buildings in young Franks nursery as part of training him up from the earliest possible moment to be an architect. Wright spent some time growing up on a farm owned by his uncle, which was located near spring Green, Wisconsin. He was of Welch heritage, and was brought up in the Unitarian Religion. Wright briefly studied civil engineering at the university of Wisconsin in Madison, and then moved to Chicago to work at an architectural firm. In 1887, he was hired as a draftsman by the firm of Alder and Sullivan. At the time, the firm was designing Chicagos Auditorium Building. Wright eventually became the head draftsman, as well as the leader of the firms residential designs. After obtaining these responsibilities, Wright began to design and apply his own architectural ideas. In 1889, he married his first wife, Catherine Tobin. He also began designing houses, which was against his firms policy because they were required to follow the designs sent to them, not make their own. When his boss discovered this, Frank was fired. His house designs, however, were incredible. They showed the start of Wrights low, sheltering rooflines, the prominence of the central fireplace, and intricate geometric designs on both doors and windows. Wright started his own firm in 1893, working out of a studio that was built in onto his home in Oak Park, a suburb of Chicago. Between 1893 and 1901, 49 buildings by Wright were built. During this period he began to develop his ideas, which would come together in his Prairie House concept. Into 1909, he developed and refined the prairie style, and founded this concept in architecture, and his art of this early productive period in his life is also considered as part of the arts and crafts movement, because many of his designs not only had plans for the structure of the house, but ideas of decorating the interior as well. This very productive phase in Wrights career ended in 1909, when he left his wife and five children to go to Germany. He was joined there by Mamah Borthwick Cheney, the wife of a former client and now his girlfriend. From 1912 to 1914, Wright and Cheney lived together at Taliesin, a home he designed near his uncles farm in Spring Green, Wisconsin. This ended when a crazed servant murdered Chaney and six others, also setting a fire that destroyed most of Taliesin. During the years 1914 to 1932, Wright rebuilt Taliesin, divorced his first wife, married and separated form another woman (partially due to the fact that he spent some time in jail), and met his third wife, Olgivanna Milanoff. His architectural designs during this period included the Imperial Hotel in Tokyo, Japan, and many California homes. Few commissions were completed toward the end of this period, but Wright did lectures to various architects, and published articles, including An Autobiography in 1932. Wrights output became more organized and individualized, with the help of numerous apprentices who assisted in design detail and site supervision. His most famous work, Fallingwater, was designed in 1936. He also began working on a project called Taliesin West in Arizona. The Taliesin Associated Architects, The Frank Lloyd Wright School of Architecture, and the Frank Lloyd Wright Foundation are living legacies of what Mr. Wright founded in 1932. Few buildings were produced during the war years, but the G.I. Bill brought many new apprentices when the war ended. This post-war period to the end of his life was the most productive. He received 270 house commissions, and designed and built the price tower skyscraper, the Guggenheim Museum, and the Marin County Civic Center. Wright never retired; he passed away on April 9, 1959, at the age of 92 in Arizona. He was buried in the Graveyard at Unity Chapel at Taliesin in Wisconsin. In 1985, Olgivanna Wright passed away, and one of her wishes was to have Frank Lloyd Wrights remains cremated

All about Être, a French Super Verb

All about Être, a French Super Verb Être  is an irregular French verb that means to be. The multitalented verb  Ãƒ ªtre  is omnipresent in the French language, both written and spoken and appears in a multitude of idiomatic expressions, thanks to its utility and versatility. It  is one of the  most-used  French verbs. In fact, of  the thousands of French verbs, it is among the top 10, which also include:  avoir, faire, dire, aller, voir, savoir, pouvoir, falloir  and  pouvoir. Être is also an auxiliary verb in  compound tenses and the passive voice. The ThreeMain Uses of'Être' The many forms of  Ãƒ ªtre  are busy binding together the French language in three essential ways: 1) to describe a temporary or permanent state of being, 2) to describe someones profession, and 3) to indicate possession.   1. Être is used with adjectives, nouns, and adverbs to describe a temporary or permanent state of being. For example:   Ã‚  Ã‚  Il est beau. He is handsome.  Ã‚  Ã‚  Je suis Paris. Im in Paris.  Ã‚  Ã‚  Nous sommes franà §ais. Were French.  Ã‚  Ã‚  Il est l-bas. Hes over there. 2. Être is used to describe someones profession; note that in French the indefinite article is not used in this type of  construction. For example:   Ã‚  Ã‚  Mon pà ¨re est avocat. My father is a lawyer.  Ã‚  Ã‚  Je suis à ©tudiant. Im a student.  Ã‚  Elle à ©tait professeur. She used to be a professor. 3. Être can be used with the preposition plus a stressed pronoun to indicate possession. For example:   Ã‚  Ã‚  Ce livre est moi.   This is my book.  Ã‚  Ã‚  Ã‚   qui est cet argent  ? Cest Paul. Whose money is this?  Its Pauls. Être as an Auxiliary Verb 1. For Compound Tenses: While avoir is the auxiliary for most verbs in the French  compound tenses,  Ãƒ ªtre  is the auxiliary for  some verbs  as well. The conjugated auxiliary verb is used with the past participle of the main verb to form the compound tense. For example:   Ã‚  Ã‚  Je suis allà © en France.   I went to France.  Ã‚  Ã‚  Nous à ©tions dà ©j sortis.   We had already left.  Ã‚  Ã‚  Il serait venu si...   He would have come if... 2.  For the  Ã¢â‚¬â€¹Passive Voice:  ÃƒÅ tre  in the present tense and the past participle of the main verb forms the passive voice. For example:   Ã‚  Ã‚  La voiture est lavà ©e.  - The car is washed.  Ã‚  Ã‚  Il est respectà © de tout le monde.   He is respected by everyone. Expressions With'Avoir' That Mean 'to Be' When does to have (avoir) mean to be (à ªtre) in French? In several idiomatic expressions, which are governed by the laws of use over time, as odd as the  use may seem.  For this reason, there are a number of state of being idiomatic expressions with avoir that are translated as  to be in English:   Ã‚  Ã‚  avoir froid to be cold  Ã‚  Ã‚  avoir raison to be right  Ã‚  Ã‚  avoir xx ans to be xx years old Weather Expressions Use 'Faire,' Not 'Être' Weather is another instance of odd  idiomatic usage. When talking about the weather, English uses a form of the verb to be. French uses the verb faire (to do or make) rather than à ªtre:   Ã‚  Ã‚  Quel temps fait-il  ? Hows the weather?  Ã‚  Ã‚  Il fait beau. It is nice out. / The weather is nice.  Ã‚  Ã‚  Il fait du vent. It is windy. Idiomatic Expressions with'Être' A multitude of idiomatic expressions using  Ãƒ ªtre exist.  Here are a few of the better-known expressions: à ªtre cà ´tà © de la plaque  Ã‚  to be way off the mark, to not have a clueà ªtre bien dans sa peau  Ã‚  to be at ease/comfortable with oneselfà ªtre bouche bà ©e  Ã‚  to be flabbergastedà ªtre dans le doute   to be doubtfulà ªtre dans la mouise  (familiar) to be flat brokeà ªtre dans la panade  (familiar) to be in a sticky situationà ªtre dans son assiette  Ã‚  to feel normal, like oneselfà ªtre de   to be at/in (figuratively)à ªtre en train de   infinitive   to be (in the process of) present participleà ªtre haut comme trois pommes  Ã‚  to be knee-high to a grasshopperà ªtre sur son trente et un  Ã‚  to be dressed to the ninesen à ªtre   to take part inà §a mest à ©gal  Ã‚  its all the same to meà §a y est   thats it, its donecest   it is (impersonal expression)cest   date  Ã‚  its (date)cestdire  Ã‚  that is, i.e., I meancest moi / toi / Paul   thats mine / yours / Paulscest à §a   thats it, thats rightcest cadeauà ‚  Ã‚  Its free, on the housecest dans la poche  Ã‚  Its in the bag, a sure thing, a done dealcest grà ¢ce   Ã‚  its (all) thanks to cest la vie!  Ã‚  thats life!cest le pied  Ã‚  its greatcest parti  Ã‚  here we go, here goes, and were offce nest pas de la tarte  Ã‚  its not easyce nest pas grave  Ã‚  it doesnt matter, no problemce nest pas la mer boire  Ã‚  Its not the end of the worldce nest pas mardi gras aujourdhui  Ã‚  what youre wearing is ridiculousce nest pas terrible  Ã‚  its not that greatce nest pas tes oignons!  Ã‚  none of your business!ce nest pas vrai!  Ã‚  no way! I dont believe it! Youre kidding!est-ce que  Ã‚  no literal translation; this expression is used to ask  questionssoit... soit...   either... or... Conjugations of'Être' Below is the useful present-tense conjugation of  Ãƒ ªtre.  For  a complete conjugation of  tenses, see  all tenses. Present tense je suistu esil estnous sommesvous à ªtesils sont

Healthy diet Research Paper Example | Topics and Well Written Essays - 1750 words

Healthy diet - Research Paper Example a mode of regulating our meal intake in regards to quality, time and type of meal with an objective of managing our weight improving out health (11). There is always a common misconception that dieting is only important in instances where a person wants to lose weight. The perception is based on that; over-weight people suffer from obesity which is considered unhealthy. In addition, dieting is mostly considered by over-weight people or people with obesity. However, Spencer & Mosley assert that unhealthy dieting is of the same effect to obese people as it has on thin people (56). Moreover, thin people are likely to suffer from effects of unhealthy dieting that obese people. Willet points out that thin people require effective dieting more that fat people due to the consideration that their metabolism rate is significantly affected (44). The relationship between human health and dieting is significant. Regardless of the weight factor, a person should be able to exercise good dieting. There are numerous merits of good dieting and many demerits of bad dieting not influenced by the weight factor. Consequently, a healthy diet is a medical strategy that improves the general health of a person. Additionally, following a healthy diet is important for both fat and slim people. It depends on the kind of food, and the best time for meals. Jaminet & Jaminet assert that good dieting is consumption of meals that rhymes with our body weight and requirement (17). The authors further point out that a healthy diet should be created in regards to time (Jaminet & Jaminet 17). Most importantly, food selection determines the appropriateness of a healthy diet. The same argument is supported by Willet, who point out that a healthy diet should comprise of a food selection and time for food consumption (34). Depending on the health demand of a person, they should be provided with a specific diet. For instance, a slim person may be required to increase their body mass thus increasing

Native American Culture Essay Example | Topics and Well Written Essays - 1000 words

Native American Culture - Essay Example They had a value system in place before being colonized, which consisted of four commandments; respect mother earth, respect the great spirits, respect our fellow man and woman, and finally respect for individual freedom. The last commandment was violated by the incoming Europeans as they took away their freedom and way of life. Health Care Beliefs In Native America, there is the belief that is centered on interconnectedness, meaning that everything on earth is connected and therefore has a spirit. Medicine refers to remedies, actions and any type of prayer used to honor the sacred being. From the Native American point of view, medicine is about curing the ailing person rather than healing, and the traditional healers oversee these operations with their aim being to make a person whole again. Traditionally, Native Americans are of the opinion that sickness is due to spiritual troubles, and if a person falls sick then the person is imbalanced, and his or her thoughts are negative. The healers believe that conditions, which are inherited from the parents to the child, are hard to treat and the main cause is an immoral lifestyle led by the parents. The main purpose of traditional healers is to restore an ailing patient back to a state of being whole, and a healthy and pure state of mind, body and soul. The healers combine rituals, religion, herbal medicine and spirituality to treat ailing people. Practices widely used by the traditional healers include the utilization of purifying methods, herbal remedies, symbolic healing and shamanism to clean the body and soul. In rituals, family and friends can be used to invoke the spirits to aid in the healing of the sick person. Natives seek the direction of medicine men and healers for spiritual purposes, and to be reassured about something, the place to go is to the traditional healers. The Native Americans use the modern medicine to treat the White man’s illness and use Indian medicine to treat Indian diseases. Ac cording to the American Indian people, every person on earth is here for a reason and when the reason is attained, the person dies. Upon a person’s death grieving is not held for a long time since it acts as an obstacle to the dead, as it prevents them from entering the new world. Differences of Health Care Beliefs The Native Americans believe in cooperating with one another to achieve any obstacle while the Americans competition reigns supreme; the principals of capitalism are applied. As a sign of respect, eye contact is not maintained in health institutions, and it becomes difficult to diagnose a patient. As sign of honesty and earnestness, eye contact is maintained and diagnosing a patient becomes easy with the Americans. To the Native Americans listening is preferred to speaking therefore; it becomes difficult to know what ails the patient. Emphasis is placed on expressing what a person feels among the Americans therefore the ailing person will communicate with the nurse s and doctors. According to Native Americans, emphasis is put on non-verbal communication and observation while the Americans emphasis is placed on communication, which is considered as very important since a patient is able to open up. Native Americans do not criticize the person administering the health services directly thus it becomes difficult to rectify ineffective situations in health facilities. Conversely, in the American culture, criticism is expressed directly, with the reason being that the patient

Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaH Company profile: YuvAnaH is an Indian company which manufactures Chyawanprash. It was established in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided good quality Chyawanprash for all age groups, across social boundaries. It has received various certificates over the years which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food Drug Administration regulation. YuvAnaH is ISO 9002 certified. Vision: Focus on growing their core brands across categories, reaching out to new geographies, within and outside India. Mission Their mission goes beyond the mere provision to heal ailments and extends to helping people live long, healthy and productive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welfare. Objectives: Products: YuvAnaH Chyawanprash: This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and can be consumed by people belonging to all age groups. YuvAnaH Chocolate Chyawanprash: This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketed as a product with added benefits of chocolates. YuvAnaH Sugar-free Chyawanprash: This is targeted to diabetic patients since it does not contain artificial sweeteners. YuvAnaH Chyawanprash (for summer):This Chyawanprash is specially made for the summer season to provide protection against infections that are common during the season. YuvAnaH Diet Chyawanprash: This product is specially designed for the Diet conscious with particular ingredients. YuvAnaH Chyawanprash (for pregnant women): Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman. YuvAnaH Chyawanprash (for Skin): This product contains added herbs which are beneficial for a glowing skin. According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest source of vitamin C. It is, moreover, a source that remains stable in storage for years. Digestive and immune system: Chaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids. Heart and Brain The perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous system and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall. Lung, Liver and Kidneys The smooth functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. Other Benefits The holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness. Canada Canada: Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds second largest country by total area, and shares land borders with the United States to the south and northwest. Demographics: Capital: Ottawa Largest City: Toronto Currency: Canadian Dollar Population of Canada: (2008  estimate) 33,157,200 (0.51% of World population) Population growth rate: 0.869% Birth Rate 10.75 births/1,000 population Density: 3.2/km ²Ã‚  (219th) It is the worlds second largest country by total area.(Area: 99884670 km^2 Even though the density is just 3 persons per square kilometer , a majority of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. Distribution of population: Population Distribution by Age Group 0-14 17.9% 15-64 69.1% 65+ 13.0% Population of Main Metro Areas: Toronto 5,203,571 Montreal 3,607,150 Vancouver 2,159,994 Ottawa-Gatineau (Capital) 1,142,708 Calgary 1,037,136 Edmonton 1,001,636 Quebec City 710,801 Hamilton 702,396 Winnipeg 698,210 London 459,697 Considering the fact that a majority of population lives in the metros mentioned above, majority of our marketing promotions will concentrated in those areas. Economic Environment: Gross National Product: $760 Purchasing power parity(per capita) $29,400 (According to the World Bank Economic Groups, Canada falls under the high per capita income category) Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well. Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position. The OECD forecasts Canadas surplus will be 0.8  per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries. Trade and Economic Organization Memberships Asia Pacific Economic Co-operation Commonwealth Group of Eight (G8) International Monetary Fund La Francophone North Atlantic Treaty Organization Organization for Economic Co-operation and Development Organization of American States United Nations (and its subsidiary agencies) World Bank World Trade Organization Thus, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it. Cultural environment: Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously. Language: Unlike many countries Canada has 2 official languages; English and French. A majority of French speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in mind by resorting to bilingual labeling and advertising and bilingual press releases. Creativity: Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change. Attitudes and Values: Canadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor. Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boy Canadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts. They also tend to dislike companies which make negative comparisons with Canadian products. Religion: Canada has a wide mix of religions and there is no official religion of Canada; though a majority of the population follows Christianity, followed by a large number of people who claimed to have no religious affiliation. Family structure: a typical family structure in Canada in 2005 was a spouse and no children below the age of 13; at least one child between the age of 13 and 24. Political Environment: Canada has a federal parliamentary democracy within a constitutional monarchy. In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through compromise between interest groups, regional consultations, and the government of the day. India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any major issues as far as the government is concerned. Legal Environment: Canada can guarantee investors the overall lowest tax rate among developed countries. One important factor is the legal system in Canada is that although their criminal law system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Quà ©bec is based on the French Code Napolà ©on. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems. Few laws that are different to Quebec particularly are as follows: Generally speaking, a French firm name may be accompanied by its English version, provided that the French version appears at least as prominently; however, in  some cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text must have a much greater visual impact than the text in another language. Product labelling:  Every inscription on a product,   its container or   wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial advertising:  Public signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Quà ©bec, in which case the signs may be bilingual. Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000. All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax. About Health Canada: The new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woman who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative medical therapies, vitamins and antioxidants. And shes willing to pay: she spends between $500 and $1000 a year on health supplements. Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc. A chart showing leading causes of death in Canada is as under: . Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows: Source: Tracking Nutrition Trends survey Key motivators to change/ improve eating habits Percentage To maintain personal health 58% To lose weight 22% To accommodate the needs of family members 10% To prevent disease 8% To look better 8% The relative importance of each of these factors, however, differed according to age, with responses related looking better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45. National Population Health Survey (NPHS) also indicated that the single biggest reason reported for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health. Diabetes: We all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major proportions in Canada. Many cases of type 2 diabetes could be prevented by making healthier living choices. Childrens eating habits: Unhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been found. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children. The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods. The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash. Marketing Mix: Products: YuvAnaH Chyawanprash YuvAnaH Chocolate Chyawanprash. YuvAnaH Sugar-free Chyawanprash. YuvAnaH Chyawanprash ( for summer) YuvAnaH Diet Chyawanprash YuvAnaH Chyawanprash ( for pregnant women) YuvAnaH Chyawanprash ( for skin) All YuvAnaH products will be available in a standard size of 500 gms. Branding: All our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favorably for the company. Packaging and labeling: Our product will be packed in HDPE plastic containers which will be sealed with a golden foil. The federal Consumer Packaging and Labeling Act require bilingual designation of the generic name on most prepackaged consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in Canada: Drug Identification Number (DIN), Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM) This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions; the package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the product Brand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage Batch Number and Packaging Date(PKD, )Precautionary Message ,Bar Code, Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors). Promotion Mix: Analysis: Electronic Media: Television in Canada: The Canadian Broadcasting Corporation (CBC) operates both English-language and French-language national television networks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks: CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada. Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free. 85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me. Government control: Quebec: Section 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age. Radio Canadians spend more time with radio compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada. Print Media: The newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star. Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal; with most reading all 4 of the last 4 issues They read with attention reading most or all of each issue Community newspapers get high ratings from their readers. Community newspapers capture a very high proportion of exclusive readers. Point of Purchase advertising: 72% of big boxes were added in the previous nine years. 59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising. Perception of Ayurvedic Medicines: In 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 certification in 1999. The products are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption. Place Mix: Entry Strategy: We intend to enter Canada by directly exporting our products. The company has two distributors in Canada; one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also happen to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products. We will follow 4 level channel of distribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London. Competitors: Dabur Chyawanprash: The biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the edge. Himani Sona Chandi Chyawanprash: There are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada. Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is available in Canada. Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada. Competitive edge: The prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category. None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others. The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.

Building New Brands on the Internet

Consumers are the main source of revenues and profits of many businesses. Companies always try to ensure that their consumers’ welfare are noted and considered in their decision making. Companies strategize their marketing campaign based on what their target market needs. They try to create a name and reputation for themselves that would be â€Å"loved† by all their consumers and keep them coming back. Companies do this by doing common forms of marketing strategy which well-planned. Some of these marketing strategies are those that people see everyday, all around, in different forms.These can be advertisements in billboards, radio, television, newspapers, flyers, etc. But as technology continues to present new means of communication, these forms have now evolved and now include media such as mobile phones and the internet. Branding Defined What most companies want is for their names or brands to be popular and well-known. Most entrepreneurs and company executives consid er branding top priority in their â€Å"to-do† list. Some people think that branding is just merely a name or a logo that represents the company or the product.In its truest essence, branding is, in fact, more than that. Dunn defines branding as ‘a demanding, complex process that requires disciplined attention over an extended period of time. ’ For company heads who are serious in making a lasting impression and a great image for their company or product, branding is a major part of their everyday responsibilities. Dunn explains more: Branding is owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it’s just a word. A phrase. A thought. An emotion. Whatever it is, you want to own it in the mind of the customer.A brand helps differentiate you from the competition. It makes your product, service or experience different from all others. It lets you stand out from the crowd. Without differentiation, you might end up competin g only on price. And with price, there seems to be no bottom to the bottom. Markets today are extremely competitive and getting ahead of competitors and winning the hearts of customers are really important for any company. Customers now are also a lot wiser and smarter than before. They know what they want and they make sure that what they patronize is up to their set standards.Branding, indeed, is a lifelong effort as continuous improvement is necessary in order to keep up with the current demands of customers. What people want today may not be the same tomorrow. Advantages and Disadvantages of Branding Every company’s goals are to be ahead in the industry it belongs, be known to its target market and be profitable. An important factor in achieving these goals is to create a brand that will make a lasting impression to the company’s target market and make customers love it. Effective branding requires a lot of time, effort and creative minds.Geoffrey Randall enumerate d the following that brands can benefit the customers: †¢ Identity: the brand must identify itself clearly and unambiguously, so name, legal protection and design elements are important. †¢ Shorthand summary: the identity should act as a summary of all the information the consumer holds about the brand. [†¦] †¢ Security: buying a familiar brand should be reassuring. The brand should guarantee to provide the benefits expected. †¢ Differentiation: the brand must clearly differentiate itself from its competitors, and show buyers how it is unique. †¢ Added value: the brand must offer more than the generic product.These are just the five major things, but there are even more that brands can do to customers. Customers patronize brands for several reasons such as trust, instinct, perceived quality, knowledge and image. Customers like to try new brands but once they already found one that is a perfect fit for their taste, it is highly likely that they will stic k to that brand for a certain period of time. It may not be forever, though, that they will just go with one brand, unless the brand keeps on reinventing itself and always stays up to date with the current market demands.Thus, it is important for marketing people or brand managers to always be updated with the latest trend and be knowledgeable on what customers want. Nowadays, any industry, any market is so dynamic that changes happen every now and then. Being always in the loop on all market updates is imperative for all company owners and executives. Branding, indeed, has a lot of good benefits to the customers. However, with all the upside comes the downside of branding such as cost, time and difficulty in reinventing the brand.For a company to establish a brand, a lot of money is required. From research and development, application, testing, up to finally marketing the brand, a huge investment is definitely needed to ensure everything works out smoothly. There are also times whe n brands tend to already have a fixed image which makes it difficult for companies to deviate a little (i. e. adding another product of different kind) and still maintain customers’ trust in the brand. Reinvention is one factor to keep the popularity of the brand and make consumers love it as time goes by.However, when people already got so used to what the brand has to offer, it may be difficult to extend the brand which might create a new image for it. Time is yet another huge investment required in coming up with a brand and marketing it. Coming up with a good brand and make people love it does not happen overnight. These things, though, can all be worth it anyway when there is a solid plan on the table and an effective team working on it. Types of Branding There are different types of branding strategies that are adopted by different companies depending on how they want to be known by the market.Among these branding types are the following: †¢ Unique Branding  œ ‘A unique branding strategy allows a company to dominate a product area by building a successful brand that stands for just one thing. Such a brand can often become synonymous with the product. ’ A good example of this branding strategy is Procter & Gamble. This giant company manufactures a wide range of products. Each of those products has its own brand name such as Ariel, Pantene, Pringles, Pampers, Head and Shoulders, and a lot more. These brand names have been popular and have already been associated to its single type of product.But behind all of those household names, there is just a single company enjoying all the success. With this branding strategy, companies can come up with same product types and market them with different brand names. However, ‘it takes a significant investment in time, money and effort to establish a new brand. ’ †¢ Corporate Branding – This branding strategy is somehow the opposite of unique branding. The company has different product offerings but all using the same brand. An example of a company using corporate branding strategy is Apple.When customers are already familiar with the brand, it is easy for them to patronize new product releases of the company. Once the company already has the customers’ trust, it can come up with new products and not have difficulty marketing it. Releasing a new product using corporate branding takes significantly lesser time and money than unique branding. However, companies using this branding strategy should also be careful to maintain the quality of their product as a failure of one may affect the entire brand. Also, range of products may be limited so as to avoid customers doubting the company’s dedication to its original product line.†¢ Range Branding – This is a combination of the two abovementioned branding strategies. A single company creates two or more brands depending on the market needs and customers’ existing pe rception to its original brand. A good example of a company that utilized range branding is Toyota. The company Toyota came up with Lexus, another brand of cars but meant to be marketed to the upper societal class. Toyota decided to do this because people already have the perception of Toyota being an affordable brand and most of its clients belong to the middle class.Using the same brand to reach the upper class may be difficult for them as their original brand was already stereotyped. Branding Methods Development of brands can be done in different ways. Branding starts in identifying a striking brand name which may represent the characteristics of the product; or it may be a name that is easy to remember. It takes a substantial amount of time before companies can come up with a brand name that will be released in the market. On the more creative side, companies also do come up with logos associated with their brand name.Logos help companies attract more customers who will also ten d to remember the brand better because of the visual representation. Brand names and logos are important aspects of branding because those are the things that really represent the product. However, there is more to branding than just those representations. Branding should also happen within the company. The work environment and culture of the company should also coincide with what it is trying to promote. Executives and all employees of the company also represent the brand. They should embody the company’s and the brand’s beliefs, mission and vision.In short, employees should be able to â€Å"live the brand. † For example, in a fast food chain promoting quick, appetizing food on the go, the staff should act as quick as possible but still treat customers very well; packaging should be sturdy enough and really meant for people who like eating while moving; machines and equipments should be efficient to meet daily demands. The overall process in making the product and delivering the service should indeed â€Å"live the brand. † Advertising is also one other aspect which should not be taken for granted in branding.Coming up with the brand name and logo is one thing, but introducing it to the market is another. Creating an identity and making a name in today’s very dynamic market is not a walk in the park. A lot of time and great deal of effort is required for the company to reach out to customers and be known. Establishing the brand is the hard part but can be done if all the people behind the brand work together. The abovementioned brand development greatly applies to brick-and-mortar companies. Today’s generation needs more than just the traditional branding methods.Customers are now looking for more interactivity and convenience as today’s technology continuous to get better and better. Companies should now also try the world of e-commerce or building brands in the internet. Most people now have access to the int ernet and are aware of the different things they can do with it, which include researching, communicating, and online shopping. Companies trying to establish a new brand, want to extend their existing brand or want to reach more market will benefit with the interactive world of the internet. However, branding in the virtual world is a lot different.The only representation the company will have over the internet is its webpage. The homepage should have a very attractive and interesting layout that will make visitors stay. Backend should also be stable and reliable with fast servers and wide bandwidth. Existing brands who have already made its name offline should also keep their image online because that is what people will actually look for. Also, online presence also requires human intervention in terms of customer support which should be available 24 by 7, if possible. The website should also have an easy-to-remember domain name.‘Even the best web site will be overlooked if u sers cannot remember where to find it. ’ In online branding, customer experience is very important because this is where customer loyalty starts. Capturing customers’ attention right from the start and providing excellent customer experience through the company’s virtual presence translates to an effective online branding. ‘For an online business, the look and feel of its website and the quality of the interface is the most important way to communicate its brand. ’ Schools of Internal BrandingThe importance of employees embodying and living the brand has already been mentioned. This is, in fact, termed as internal branding. Within the company, all the employees should ‘fully understand and appreciate their brand [for them] to provide the desired brand experience to customers. ’ There are four schools of internal branding defined in book by Van Gelder. These schools are as follows: †¢ Mission school – asserts that organizatio ns must have a corporate belief, extolled by visionary management, that functions as an internal bonding mechanism and strategic directive.†¢ Strategy school – brand-based strategic management, in which the brand is the leading organizing principle of a corporation and drives all corporate activities. †¢ Communications school – sees branding as an internal and external communications strategy which is aimed at educating staff and customers alike about the brand. †¢ Organization school – aims to establish internal conditions that allow employees to deliver the correct brand experience to consumers during so-called moments of truth.These schools aim to deliver the best customer experience by making the company’s employees understand the brand and the image the company wants to create, and equipping them with the right tools and knowledge to accomplish their jobs. Whether branding is done offline or online, these things are important as there are always people working behind the brand. Conclusion Creating a name that will be inculcated in the minds and hearts of consumers is definitely not an overnight job.It takes a lot of time, effort and money to plan, strategize and decide on the right branding strategy that will be the best match for the products and services the company is selling. Technology, indeed, has opened more opportunities for companies to build and create a name. Yet, the requirements to be successful in making a name on the virtual world are more comprehensive. Marketing and building a brand through the internet is totally different from the common media that people have been used to. Nevertheless, the benefits of this, if done correctly, are better and more exciting than the usual means offer.Bibliography Dunn, D, Branding: The 6 Easy Steps, Cameron Street Press, Oakland, 2004. Mauro, C, Visual/Interactive Brand Development, TaskZ, 2000, retrieved 4 May 2007, < http://www. taskz. com/visual_interactive_i ndepth. php> Randall, G, Branding: A Practical Guide to Planning Your Strategy, 2nd ed, Kogan Page Limited, Dover, 2000. Seidenberg, J, Three Types of Branding, Deltaflow, 2006, retrieved 4 May 2007, Van Gelder, S, Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets, Kogan Page Limited, 2003

Definition and Examples of Complex Prepositions

A complex preposition is a word group (such as along with or on account of) that functions like an ordinary one-word  preposition. Complex prepositions can be divided into two groups: two-word units (a word a simple preposition), such as apart from (also known as compound prepositions)three-word units (a simple preposition a noun a simple preposition), such as by means of (also known as phrasal prepositions) See Examples and Observations below. Also see: Cohesion Strategies: Transitional Words and PhrasesIdiomSubordinate ConjunctionTransitionTransitional Expression Examples of Complex Prepositions in English according toahead ofalong withapart fromas foras well asaside fromaway frombecause ofbut forby means ofby virtue ofby way ofclose tocontrary todue toexcept forfar fromfor lack ofin accordance within addition toin back ofin betweenin (the) case ofin charge ofin exchange forin front ofin light ofin line within place ofin (the) process ofin regard toinside ofin spite ofinstead ofin view ofnear tonext toon account ofon behalf ofon top ofout ofoutside ofowing toprior tosubsequent tosuch asthanks totogether withup againstup toup untilwith respect to Examples of Complex Prepositions in Sentences Up until Pearl Harbor, half of the 48 states had laws making it illegal to employ a married woman.(Bill Bryson, The Life and Times of the Thunderbolt Kid. Broadway Books, 2006)Her name is Miss Mey. She owns all the land for miles around,  as well as  the house in which we live.(Alice Walker,  Beauty: When the Other Dancer Is the Self,  1983)To see what is  in front of  ones nose needs a constant struggle.(George Orwell, In Front of Your Nose.  Tribune, March 22, 1946)But our deeds are like children that are born to us; they live and act apart from our own will. Nay, children may be strangled, but deeds never: they have an indestructible life both in and out of our consciousness.(George Eliot, Romola, 1862-1863)To ensure that it was not for lack of appetite that the spider had rejected the moth, I offered the spider an edible scarab beetle, which it promptly took.(Thomas Eisner, For Love of Insects. Harvard University Press, 2003)Thanks to the Interstate Highway System, it is now possible to travel from coast to coast without seeing anything.(Charles Kuralt, On the Road With Charles Kuralt. Putnam, 1985)In addition to my other numerous acquaintances, I have one more intimate confidant. My depression is the most faithful mistress I have known. No wonder, then, that I return the love.(Soren Kierkegaard, Either/Or, 1843; translated 1987)Man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments.(John Steinbeck, The Grapes of Wrath. Viking, 1939) Observations: As opposed to simple prepositions, compound prepositions are two or three words in length. . . . Juans car is parked in front of the store. Notice how the compound preposition in front of describes the relationship between Juans car and the store. Uga sat next to Marta at the pep rally. In the above sentence, the compound preposition next to describes where Uga sat in relation to Marta. We were late because of the heavy traffic. In this last example, the compound preposition because of shows the relationship between the lateness and the heavy traffic. (Jeffrey Strausser and Jose Paniza, Painless English For Speakers of Other Languages. Barrons, 2007) Phrasal preposition or complex preposition (Quirk et al. 1985: 670) denotes the structure Preposition1 Noun Preposition2. A variety of prepositions may occupy the first position, e.g. in (in relation to), with (with regard to), by (by means of), for (for the sake of), on (on account of), at (at variance with), as well as the second position, e.g., of (in view of), for (in return for), to (in addition to), with (in conformity with). While the noun most often has a zero determiner, the definite article (e.g. with the exception of) is not infrequent; the indefinite article (e.g., as a result of) is rare.(Laurel J. Brinton and Minoji Akimoto, Collocational and Idiomatic Aspects of Composite Predicates in the History of English. John Benjamins, 1999) Also Known As: phrasal preposition, compound preposition