Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaH Company profile: YuvAnaH is an Indian company which manufactures Chyawanprash. It was established in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided good quality Chyawanprash for all age groups, across social boundaries. It has received various certificates over the years which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food Drug Administration regulation. YuvAnaH is ISO 9002 certified. Vision: Focus on growing their core brands across categories, reaching out to new geographies, within and outside India. Mission Their mission goes beyond the mere provision to heal ailments and extends to helping people live long, healthy and productive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welfare. Objectives: Products: YuvAnaH Chyawanprash: This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and can be consumed by people belonging to all age groups. YuvAnaH Chocolate Chyawanprash: This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketed as a product with added benefits of chocolates. YuvAnaH Sugar-free Chyawanprash: This is targeted to diabetic patients since it does not contain artificial sweeteners. YuvAnaH Chyawanprash (for summer):This Chyawanprash is specially made for the summer season to provide protection against infections that are common during the season. YuvAnaH Diet Chyawanprash: This product is specially designed for the Diet conscious with particular ingredients. YuvAnaH Chyawanprash (for pregnant women): Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman. YuvAnaH Chyawanprash (for Skin): This product contains added herbs which are beneficial for a glowing skin. According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest source of vitamin C. It is, moreover, a source that remains stable in storage for years. Digestive and immune system: Chaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids. Heart and Brain The perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous system and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall. Lung, Liver and Kidneys The smooth functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. Other Benefits The holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness. Canada Canada: Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds second largest country by total area, and shares land borders with the United States to the south and northwest. Demographics: Capital: Ottawa Largest City: Toronto Currency: Canadian Dollar Population of Canada: (2008  estimate) 33,157,200 (0.51% of World population) Population growth rate: 0.869% Birth Rate 10.75 births/1,000 population Density: 3.2/km ²Ã‚  (219th) It is the worlds second largest country by total area.(Area: 99884670 km^2 Even though the density is just 3 persons per square kilometer , a majority of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. Distribution of population: Population Distribution by Age Group 0-14 17.9% 15-64 69.1% 65+ 13.0% Population of Main Metro Areas: Toronto 5,203,571 Montreal 3,607,150 Vancouver 2,159,994 Ottawa-Gatineau (Capital) 1,142,708 Calgary 1,037,136 Edmonton 1,001,636 Quebec City 710,801 Hamilton 702,396 Winnipeg 698,210 London 459,697 Considering the fact that a majority of population lives in the metros mentioned above, majority of our marketing promotions will concentrated in those areas. Economic Environment: Gross National Product: $760 Purchasing power parity(per capita) $29,400 (According to the World Bank Economic Groups, Canada falls under the high per capita income category) Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well. Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position. The OECD forecasts Canadas surplus will be 0.8  per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries. Trade and Economic Organization Memberships Asia Pacific Economic Co-operation Commonwealth Group of Eight (G8) International Monetary Fund La Francophone North Atlantic Treaty Organization Organization for Economic Co-operation and Development Organization of American States United Nations (and its subsidiary agencies) World Bank World Trade Organization Thus, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it. Cultural environment: Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously. Language: Unlike many countries Canada has 2 official languages; English and French. A majority of French speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in mind by resorting to bilingual labeling and advertising and bilingual press releases. Creativity: Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change. Attitudes and Values: Canadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor. Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boy Canadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts. They also tend to dislike companies which make negative comparisons with Canadian products. Religion: Canada has a wide mix of religions and there is no official religion of Canada; though a majority of the population follows Christianity, followed by a large number of people who claimed to have no religious affiliation. Family structure: a typical family structure in Canada in 2005 was a spouse and no children below the age of 13; at least one child between the age of 13 and 24. Political Environment: Canada has a federal parliamentary democracy within a constitutional monarchy. In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through compromise between interest groups, regional consultations, and the government of the day. India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any major issues as far as the government is concerned. Legal Environment: Canada can guarantee investors the overall lowest tax rate among developed countries. One important factor is the legal system in Canada is that although their criminal law system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Quà ©bec is based on the French Code Napolà ©on. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems. Few laws that are different to Quebec particularly are as follows: Generally speaking, a French firm name may be accompanied by its English version, provided that the French version appears at least as prominently; however, in  some cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text must have a much greater visual impact than the text in another language. Product labelling:  Every inscription on a product,   its container or   wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial advertising:  Public signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Quà ©bec, in which case the signs may be bilingual. Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000. All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax. About Health Canada: The new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woman who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative medical therapies, vitamins and antioxidants. And shes willing to pay: she spends between $500 and $1000 a year on health supplements. Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc. A chart showing leading causes of death in Canada is as under: . Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows: Source: Tracking Nutrition Trends survey Key motivators to change/ improve eating habits Percentage To maintain personal health 58% To lose weight 22% To accommodate the needs of family members 10% To prevent disease 8% To look better 8% The relative importance of each of these factors, however, differed according to age, with responses related looking better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45. National Population Health Survey (NPHS) also indicated that the single biggest reason reported for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health. Diabetes: We all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major proportions in Canada. Many cases of type 2 diabetes could be prevented by making healthier living choices. Childrens eating habits: Unhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been found. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children. The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods. The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash. Marketing Mix: Products: YuvAnaH Chyawanprash YuvAnaH Chocolate Chyawanprash. YuvAnaH Sugar-free Chyawanprash. YuvAnaH Chyawanprash ( for summer) YuvAnaH Diet Chyawanprash YuvAnaH Chyawanprash ( for pregnant women) YuvAnaH Chyawanprash ( for skin) All YuvAnaH products will be available in a standard size of 500 gms. Branding: All our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favorably for the company. Packaging and labeling: Our product will be packed in HDPE plastic containers which will be sealed with a golden foil. The federal Consumer Packaging and Labeling Act require bilingual designation of the generic name on most prepackaged consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in Canada: Drug Identification Number (DIN), Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM) This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions; the package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the product Brand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage Batch Number and Packaging Date(PKD, )Precautionary Message ,Bar Code, Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors). Promotion Mix: Analysis: Electronic Media: Television in Canada: The Canadian Broadcasting Corporation (CBC) operates both English-language and French-language national television networks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks: CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada. Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free. 85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me. Government control: Quebec: Section 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age. Radio Canadians spend more time with radio compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada. Print Media: The newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star. Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal; with most reading all 4 of the last 4 issues They read with attention reading most or all of each issue Community newspapers get high ratings from their readers. Community newspapers capture a very high proportion of exclusive readers. Point of Purchase advertising: 72% of big boxes were added in the previous nine years. 59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising. Perception of Ayurvedic Medicines: In 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 certification in 1999. The products are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption. Place Mix: Entry Strategy: We intend to enter Canada by directly exporting our products. The company has two distributors in Canada; one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also happen to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products. We will follow 4 level channel of distribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London. Competitors: Dabur Chyawanprash: The biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the edge. Himani Sona Chandi Chyawanprash: There are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada. Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is available in Canada. Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada. Competitive edge: The prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category. None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others. The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.

Building New Brands on the Internet

Consumers are the main source of revenues and profits of many businesses. Companies always try to ensure that their consumers’ welfare are noted and considered in their decision making. Companies strategize their marketing campaign based on what their target market needs. They try to create a name and reputation for themselves that would be â€Å"loved† by all their consumers and keep them coming back. Companies do this by doing common forms of marketing strategy which well-planned. Some of these marketing strategies are those that people see everyday, all around, in different forms.These can be advertisements in billboards, radio, television, newspapers, flyers, etc. But as technology continues to present new means of communication, these forms have now evolved and now include media such as mobile phones and the internet. Branding Defined What most companies want is for their names or brands to be popular and well-known. Most entrepreneurs and company executives consid er branding top priority in their â€Å"to-do† list. Some people think that branding is just merely a name or a logo that represents the company or the product.In its truest essence, branding is, in fact, more than that. Dunn defines branding as ‘a demanding, complex process that requires disciplined attention over an extended period of time. ’ For company heads who are serious in making a lasting impression and a great image for their company or product, branding is a major part of their everyday responsibilities. Dunn explains more: Branding is owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it’s just a word. A phrase. A thought. An emotion. Whatever it is, you want to own it in the mind of the customer.A brand helps differentiate you from the competition. It makes your product, service or experience different from all others. It lets you stand out from the crowd. Without differentiation, you might end up competin g only on price. And with price, there seems to be no bottom to the bottom. Markets today are extremely competitive and getting ahead of competitors and winning the hearts of customers are really important for any company. Customers now are also a lot wiser and smarter than before. They know what they want and they make sure that what they patronize is up to their set standards.Branding, indeed, is a lifelong effort as continuous improvement is necessary in order to keep up with the current demands of customers. What people want today may not be the same tomorrow. Advantages and Disadvantages of Branding Every company’s goals are to be ahead in the industry it belongs, be known to its target market and be profitable. An important factor in achieving these goals is to create a brand that will make a lasting impression to the company’s target market and make customers love it. Effective branding requires a lot of time, effort and creative minds.Geoffrey Randall enumerate d the following that brands can benefit the customers: †¢ Identity: the brand must identify itself clearly and unambiguously, so name, legal protection and design elements are important. †¢ Shorthand summary: the identity should act as a summary of all the information the consumer holds about the brand. [†¦] †¢ Security: buying a familiar brand should be reassuring. The brand should guarantee to provide the benefits expected. †¢ Differentiation: the brand must clearly differentiate itself from its competitors, and show buyers how it is unique. †¢ Added value: the brand must offer more than the generic product.These are just the five major things, but there are even more that brands can do to customers. Customers patronize brands for several reasons such as trust, instinct, perceived quality, knowledge and image. Customers like to try new brands but once they already found one that is a perfect fit for their taste, it is highly likely that they will stic k to that brand for a certain period of time. It may not be forever, though, that they will just go with one brand, unless the brand keeps on reinventing itself and always stays up to date with the current market demands.Thus, it is important for marketing people or brand managers to always be updated with the latest trend and be knowledgeable on what customers want. Nowadays, any industry, any market is so dynamic that changes happen every now and then. Being always in the loop on all market updates is imperative for all company owners and executives. Branding, indeed, has a lot of good benefits to the customers. However, with all the upside comes the downside of branding such as cost, time and difficulty in reinventing the brand.For a company to establish a brand, a lot of money is required. From research and development, application, testing, up to finally marketing the brand, a huge investment is definitely needed to ensure everything works out smoothly. There are also times whe n brands tend to already have a fixed image which makes it difficult for companies to deviate a little (i. e. adding another product of different kind) and still maintain customers’ trust in the brand. Reinvention is one factor to keep the popularity of the brand and make consumers love it as time goes by.However, when people already got so used to what the brand has to offer, it may be difficult to extend the brand which might create a new image for it. Time is yet another huge investment required in coming up with a brand and marketing it. Coming up with a good brand and make people love it does not happen overnight. These things, though, can all be worth it anyway when there is a solid plan on the table and an effective team working on it. Types of Branding There are different types of branding strategies that are adopted by different companies depending on how they want to be known by the market.Among these branding types are the following: †¢ Unique Branding  œ ‘A unique branding strategy allows a company to dominate a product area by building a successful brand that stands for just one thing. Such a brand can often become synonymous with the product. ’ A good example of this branding strategy is Procter & Gamble. This giant company manufactures a wide range of products. Each of those products has its own brand name such as Ariel, Pantene, Pringles, Pampers, Head and Shoulders, and a lot more. These brand names have been popular and have already been associated to its single type of product.But behind all of those household names, there is just a single company enjoying all the success. With this branding strategy, companies can come up with same product types and market them with different brand names. However, ‘it takes a significant investment in time, money and effort to establish a new brand. ’ †¢ Corporate Branding – This branding strategy is somehow the opposite of unique branding. The company has different product offerings but all using the same brand. An example of a company using corporate branding strategy is Apple.When customers are already familiar with the brand, it is easy for them to patronize new product releases of the company. Once the company already has the customers’ trust, it can come up with new products and not have difficulty marketing it. Releasing a new product using corporate branding takes significantly lesser time and money than unique branding. However, companies using this branding strategy should also be careful to maintain the quality of their product as a failure of one may affect the entire brand. Also, range of products may be limited so as to avoid customers doubting the company’s dedication to its original product line.†¢ Range Branding – This is a combination of the two abovementioned branding strategies. A single company creates two or more brands depending on the market needs and customers’ existing pe rception to its original brand. A good example of a company that utilized range branding is Toyota. The company Toyota came up with Lexus, another brand of cars but meant to be marketed to the upper societal class. Toyota decided to do this because people already have the perception of Toyota being an affordable brand and most of its clients belong to the middle class.Using the same brand to reach the upper class may be difficult for them as their original brand was already stereotyped. Branding Methods Development of brands can be done in different ways. Branding starts in identifying a striking brand name which may represent the characteristics of the product; or it may be a name that is easy to remember. It takes a substantial amount of time before companies can come up with a brand name that will be released in the market. On the more creative side, companies also do come up with logos associated with their brand name.Logos help companies attract more customers who will also ten d to remember the brand better because of the visual representation. Brand names and logos are important aspects of branding because those are the things that really represent the product. However, there is more to branding than just those representations. Branding should also happen within the company. The work environment and culture of the company should also coincide with what it is trying to promote. Executives and all employees of the company also represent the brand. They should embody the company’s and the brand’s beliefs, mission and vision.In short, employees should be able to â€Å"live the brand. † For example, in a fast food chain promoting quick, appetizing food on the go, the staff should act as quick as possible but still treat customers very well; packaging should be sturdy enough and really meant for people who like eating while moving; machines and equipments should be efficient to meet daily demands. The overall process in making the product and delivering the service should indeed â€Å"live the brand. † Advertising is also one other aspect which should not be taken for granted in branding.Coming up with the brand name and logo is one thing, but introducing it to the market is another. Creating an identity and making a name in today’s very dynamic market is not a walk in the park. A lot of time and great deal of effort is required for the company to reach out to customers and be known. Establishing the brand is the hard part but can be done if all the people behind the brand work together. The abovementioned brand development greatly applies to brick-and-mortar companies. Today’s generation needs more than just the traditional branding methods.Customers are now looking for more interactivity and convenience as today’s technology continuous to get better and better. Companies should now also try the world of e-commerce or building brands in the internet. Most people now have access to the int ernet and are aware of the different things they can do with it, which include researching, communicating, and online shopping. Companies trying to establish a new brand, want to extend their existing brand or want to reach more market will benefit with the interactive world of the internet. However, branding in the virtual world is a lot different.The only representation the company will have over the internet is its webpage. The homepage should have a very attractive and interesting layout that will make visitors stay. Backend should also be stable and reliable with fast servers and wide bandwidth. Existing brands who have already made its name offline should also keep their image online because that is what people will actually look for. Also, online presence also requires human intervention in terms of customer support which should be available 24 by 7, if possible. The website should also have an easy-to-remember domain name.‘Even the best web site will be overlooked if u sers cannot remember where to find it. ’ In online branding, customer experience is very important because this is where customer loyalty starts. Capturing customers’ attention right from the start and providing excellent customer experience through the company’s virtual presence translates to an effective online branding. ‘For an online business, the look and feel of its website and the quality of the interface is the most important way to communicate its brand. ’ Schools of Internal BrandingThe importance of employees embodying and living the brand has already been mentioned. This is, in fact, termed as internal branding. Within the company, all the employees should ‘fully understand and appreciate their brand [for them] to provide the desired brand experience to customers. ’ There are four schools of internal branding defined in book by Van Gelder. These schools are as follows: †¢ Mission school – asserts that organizatio ns must have a corporate belief, extolled by visionary management, that functions as an internal bonding mechanism and strategic directive.†¢ Strategy school – brand-based strategic management, in which the brand is the leading organizing principle of a corporation and drives all corporate activities. †¢ Communications school – sees branding as an internal and external communications strategy which is aimed at educating staff and customers alike about the brand. †¢ Organization school – aims to establish internal conditions that allow employees to deliver the correct brand experience to consumers during so-called moments of truth.These schools aim to deliver the best customer experience by making the company’s employees understand the brand and the image the company wants to create, and equipping them with the right tools and knowledge to accomplish their jobs. Whether branding is done offline or online, these things are important as there are always people working behind the brand. Conclusion Creating a name that will be inculcated in the minds and hearts of consumers is definitely not an overnight job.It takes a lot of time, effort and money to plan, strategize and decide on the right branding strategy that will be the best match for the products and services the company is selling. Technology, indeed, has opened more opportunities for companies to build and create a name. Yet, the requirements to be successful in making a name on the virtual world are more comprehensive. Marketing and building a brand through the internet is totally different from the common media that people have been used to. Nevertheless, the benefits of this, if done correctly, are better and more exciting than the usual means offer.Bibliography Dunn, D, Branding: The 6 Easy Steps, Cameron Street Press, Oakland, 2004. Mauro, C, Visual/Interactive Brand Development, TaskZ, 2000, retrieved 4 May 2007, < http://www. taskz. com/visual_interactive_i ndepth. php> Randall, G, Branding: A Practical Guide to Planning Your Strategy, 2nd ed, Kogan Page Limited, Dover, 2000. Seidenberg, J, Three Types of Branding, Deltaflow, 2006, retrieved 4 May 2007, Van Gelder, S, Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets, Kogan Page Limited, 2003

Definition and Examples of Complex Prepositions

A complex preposition is a word group (such as along with or on account of) that functions like an ordinary one-word  preposition. Complex prepositions can be divided into two groups: two-word units (a word a simple preposition), such as apart from (also known as compound prepositions)three-word units (a simple preposition a noun a simple preposition), such as by means of (also known as phrasal prepositions) See Examples and Observations below. Also see: Cohesion Strategies: Transitional Words and PhrasesIdiomSubordinate ConjunctionTransitionTransitional Expression Examples of Complex Prepositions in English according toahead ofalong withapart fromas foras well asaside fromaway frombecause ofbut forby means ofby virtue ofby way ofclose tocontrary todue toexcept forfar fromfor lack ofin accordance within addition toin back ofin betweenin (the) case ofin charge ofin exchange forin front ofin light ofin line within place ofin (the) process ofin regard toinside ofin spite ofinstead ofin view ofnear tonext toon account ofon behalf ofon top ofout ofoutside ofowing toprior tosubsequent tosuch asthanks totogether withup againstup toup untilwith respect to Examples of Complex Prepositions in Sentences Up until Pearl Harbor, half of the 48 states had laws making it illegal to employ a married woman.(Bill Bryson, The Life and Times of the Thunderbolt Kid. Broadway Books, 2006)Her name is Miss Mey. She owns all the land for miles around,  as well as  the house in which we live.(Alice Walker,  Beauty: When the Other Dancer Is the Self,  1983)To see what is  in front of  ones nose needs a constant struggle.(George Orwell, In Front of Your Nose.  Tribune, March 22, 1946)But our deeds are like children that are born to us; they live and act apart from our own will. Nay, children may be strangled, but deeds never: they have an indestructible life both in and out of our consciousness.(George Eliot, Romola, 1862-1863)To ensure that it was not for lack of appetite that the spider had rejected the moth, I offered the spider an edible scarab beetle, which it promptly took.(Thomas Eisner, For Love of Insects. Harvard University Press, 2003)Thanks to the Interstate Highway System, it is now possible to travel from coast to coast without seeing anything.(Charles Kuralt, On the Road With Charles Kuralt. Putnam, 1985)In addition to my other numerous acquaintances, I have one more intimate confidant. My depression is the most faithful mistress I have known. No wonder, then, that I return the love.(Soren Kierkegaard, Either/Or, 1843; translated 1987)Man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments.(John Steinbeck, The Grapes of Wrath. Viking, 1939) Observations: As opposed to simple prepositions, compound prepositions are two or three words in length. . . . Juans car is parked in front of the store. Notice how the compound preposition in front of describes the relationship between Juans car and the store. Uga sat next to Marta at the pep rally. In the above sentence, the compound preposition next to describes where Uga sat in relation to Marta. We were late because of the heavy traffic. In this last example, the compound preposition because of shows the relationship between the lateness and the heavy traffic. (Jeffrey Strausser and Jose Paniza, Painless English For Speakers of Other Languages. Barrons, 2007) Phrasal preposition or complex preposition (Quirk et al. 1985: 670) denotes the structure Preposition1 Noun Preposition2. A variety of prepositions may occupy the first position, e.g. in (in relation to), with (with regard to), by (by means of), for (for the sake of), on (on account of), at (at variance with), as well as the second position, e.g., of (in view of), for (in return for), to (in addition to), with (in conformity with). While the noun most often has a zero determiner, the definite article (e.g. with the exception of) is not infrequent; the indefinite article (e.g., as a result of) is rare.(Laurel J. Brinton and Minoji Akimoto, Collocational and Idiomatic Aspects of Composite Predicates in the History of English. John Benjamins, 1999) Also Known As: phrasal preposition, compound preposition

Supreme Court Justice Selection Criteria

Who selects United States Supreme Court justices, and by what criteria are their qualifications evaluated? The president of the United States nominates prospective justices, who must be confirmed by the U.S. Senate before being seated on the court. The Constitution lists no official qualifications for becoming a Supreme Court justice. While presidents typically nominate people who generally share their own political and ideological views, the justices are in no way obligated to reflect the president’s views in their decisions on cases brought before the court. The salient aspects of each stage of the process are: The president nominates an individual to the Supreme Court when an opening occurs.Typically, the president picks someone from his or her own party.The president usually picks someone with a shared judicial philosophy of either judicial restraint or judicial activism.The president might also choose someone of a varied background in order to bring a greater degree of balance to the court.The Senate confirms the presidential appointment with a majority vote.While it is not required, the nominee typically testifies before the Senate Judiciary Committee before being confirmed by the full Senate.Rarely is a Supreme Court nominee forced to withdraw. Currently, of the more than 150 people nominated to the Supreme Court, only 30—including one who was nominated for promotion to Chief Justice—have either declined their own nominations, been rejected by the Senate, or had their nominations withdrawn by the nominating president. The Presidents Selections Filling vacancies on the Supreme Court of the United States (often abbreviated as SCOTUS) is one of the more significant actions a president can take. The U.S. presidents successful nominees will sit on the U.S. Supreme Court for years and sometimes decades after the presidents retirement from political office. Compared to the process of appointing the Cabinet positions, the president has a great deal more latitude in selecting justices. Most presidents have valued a reputation for selecting quality judges. Typically the president makes the final selection rather than delegating it to subordinates or political allies. Perceived Motivations Several legal scholars and political scientists have studied the selection process in depth, and find that each president chooses a nominee based on a set of criteria. In 1980, William E. Hulbary and Thomas G. Walker looked at the motivations behind presidential nominees to the Supreme Court between 1879 and 1967. They found that the most common criteria used by the presidents to select Supreme Court nominees fell into three categories: traditional, political, and professional. Traditional Criteria acceptable political philosophy (according to Hulbary and Walker, 93% of the presidential nominees between 1789–1967 were based on this criterion)a geographical balance (70%)the right age—appointees in the period studied tended to be in their mid-50s, old enough to have proven records and yet young enough to serve a decade or more on the court (15%)religious representation (15%) Political Criteria members of the presidents own political party (90%)views or positions that placate certain political interests or improve the political climate for the presidents policies or personal political fortune (17%)political payoffs for groups or individuals who have been crucial to the presidents career (25%)cronyism, people with whom the president has a close political or personal relationship (33%) Professional Qualifications Criteria distinguished credentials as practitioners or scholars of law (66%)superior records of public service (60%)prior judicial experience (50%) Later scholarly research has added gender and ethnicity to the balance choices, and the political philosophy today often hinges on how the nominee interprets the Constitution. The main categories have been in evidence in the years following the study by Hulbary and Walker. Kahn, for example, categorizes the criteria into Representational (race, gender, political party, religion, geography); Doctrinal (selection based on someone who matches the political views of the president); and Professional (intelligence, experience, temperament). Rejecting the Traditional Criteria Interestingly, the best performing justices—based on Blaustein and Mersky, the seminal 1972 ranking of Supreme Court justices—were those that were chosen by a president who did not share the nominees philosophical persuasion. For example, James Madison appointed Joseph Story and Herbert Hoover selected Benjamin Cardozo. Rejecting other traditional requirements also resulted in some well-regarded choices: Justices Marshall, Harlan, Hughes, Brandeis, Stone, Cardozo, and Frankfurter were all chosen despite the fact that the geographic regions they represented were already represented by the Court. Justices Bushrod Washington, Joseph Story, John Campbell, and William Douglas were too young, and L.Q.C. Lamar was too old to fit the  right age criteria. Herbert Hoover appointed the Jewish Cardozo despite there already being a Jewish member of the court, and Truman replaced the vacant Catholic position with the Protestant Tom Clark. The Scalia Complication The death of long-time Associate Justice Antonin Scalia in February 2016 set off a chain of events that would leave the Supreme Court facing the complicated situation of tied votes for over a year. In March 2016, the month after Scalia’s death, President Barack Obama nominated D.C. Circuit Judge Merrick Garland to replace him. The Republican-controlled Senate, however, argued that Scalia’s replacement should be appointed by the next president to be elected in November 2016. Controlling the committee system calendar, Senate Republicans succeeded in preventing hearings on Garland’s nomination from being scheduled. As a result, Garland’s nomination remained before the Senate longer than any other Supreme Court nomination, expiring with the end of the 114th Congress and President Obama’s final term in January 2017. On January 31, 2017, President Donald Trump nominated federal appeals court Judge Neil Gorsuch to replace Scalia. After being confirmed by a Senate vote of 54 to 45, Justice Gorsuch was sworn in on April 10, 2017. In total, Scalia’s seat remained vacant for 422 days, making it the second-longest Supreme Court vacancy since the end of the Civil War. Updated by Robert Longley Sources Blaustein A.P., and R.M. Mersky. Rating Supreme Court Justices. American Bar Association Journal, vol. 58, no. 11, 1972, pp. 1183-1189.Hulbary W.E., and T.G. Walker. The Supreme Court Selection Process: Presidential Motivations and Judicial Performance. The Western Political Quarterly, vol. 33, no. 2, 1980, 185-196.Kahn M.A. The Appointment of a Supreme Court Justice: A Political Process from Beginning to End. Presidential Studies Quarterly, vol. 25, no. 1, 1995, pp. 25-41.Segal J.A., and A.D. Cover. Ideological Values and the Votes of U.S. Supreme Court Justices. American Political Science Review, vol. 83, no. 2, 2014, pp. 557-565.Segal J.A., et al. Ideological Values and the Votes of U.S. Supreme Court Justices Revisited. The Journal of Politics, vol. 57, no. 3, 1995, pp. 812-823.